We connect pharmaceutical brands to the right consumers from the moment they begin their search for health options in our premier network of pharmacies and continuing to do so wherever their healthcare path may take them. InStep.Health is a leader in the healthcare marketing industry with over 18 years of experience delivering hundreds of successful campaigns for pharma brands.
Even as media consumption becomes increasingly dispersed, the pharmacy exists as the single most often visited healthcare destination in the lives of Americans, and combined with digital technologies, it produces an exceptionally broad reach.
111 Water Street East Dundee, IL 60118
Phone Number: 800.783.7171
Nate Lucht, President and CEO
New Business Contact:
Michael Byrnes, EVP Sales
Year Founded: 2000
LeveragePoint Media | LLC
PM360 Trailblazer Awards
PM360 Elite Awards
DTC Perspectives Advertising Awards
PM360 Pharma Choice Awards
Rx EDGE Media Displays: Through our prominent, strategically-placed displayed delivered in a network of 27,000+ retail pharmacies, we help pharmaceutical brands motivate consumers at the most relevant times…when they are actively searching for ways to take care of themselves. Our Media Displays enlighten, engage, and inform.
Rx EDGE Unlimited™: This cross-channel solution combines the power of our brick-and-mortar network with premium digital inventory and advanced analytics to bring pharma brands and audiences together. Rx EDGE Unlimited delivers exceptional reach, frequency, and influence.
Insight EDGE™: A suite of data resources that the Rx EDGE analytics team applies to every program to ensure that pharma brand messages are seen by the right consumer.
Areas of Expertise:
We Maximize Impact: Rx EDGE is the only targeted media platform that uses the pharmacy as a consumer’s gateway to immediate information as well as ongoing connections to the pharma brands that are relevant to their healthcare needs. Brands that use Rx EDGE programs see an average script lift of 12.5%.
We Align the Right People, Places, and Times: Through our relationships with key retailers, we can access data not commonly available through other marketing service providers − making our Insight EDGE™ targeting platform unique in the pharma marketing space.
We Offer Proven Results: Measurement defines the core value we bring to every initiative. Using thirdparty analytics, results are evaluated with a significant level of precision. In addition to a lift in prescription volume, our programs also result in an average return on investment of $8.12.
Rx EDGE Unlimited™ is a new cross-channel approach that combines Media Display, mobile, and programmatic digital ad placement to boost campaign effectiveness.