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July / August 2019

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    Why I Work In Healthcare

    If you tried, you could probably come up with a number of reasons not to work in healthcare. People who “don’t like the sight of blood” will never become clinical professionals. Those who aren’t science-oriented won’t enjoy the chem and bio involved. Some don’t find statistics fascinating. And there are those who don’t hold the […] More

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    The Secret to Growth? Adapt Your Brand

    One of our missions at HS&M is to bring to the forefront tools and techniques to bring our readers best practices in the industry. While we usually share lessons learned through direct success stories, we have heard so much about Klick Health’s new Adaptive Brand Playbook that we reached out to see if we could find a […] More

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    INDUSTRY TRENDS: BY THE NUMBERS

    The cost of a bad marketing hire The cost of hiring the wrong marketing person is on average $75,550, and sometimes exceeds $100,000. Source: Jacobs Management Compensation and Hiring Report 2019 Registered clinical trials in U.S. The United States is by far the leader in clinical trials, with over 100,000 being conducted currently. There are […] More

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    MOTIVIDEOS

    That early-morning meeting always needs some rocket fuel to get people excited, engaged and energized. Here are some videos that help you access all different kinds of abilities you may not know you have — or can improve significantly.By Cari Kraft, Jacobs Management Group OPTIMIZING SOCIAL INTERACTIONS If you’re in a client-facing role, every contact […] More

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    Great Advice From Great Minds: Working With, Not Just For, Patients

    At eyeforpharma Barcelona in March, we were fortunate to be able to sit down with Marc Princen, President, International, for Allergan.Jill Donahue interviews Allergan’s International President Marc Princen Marc held several positions for Schering Plough – General Manager, Senior Director, Regional VP – all over Central and Eastern Europe, the Middle East and Africa, before moving […] More

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    Industry World Preview and Outlook to 2024

    One of the things humans have been proven amazingly bad at is predicting. Whether it’s the roll of the dice in Vegas or the outcome of an election, we are often hilariously wrong. Yet predicting is what we all have to do, isn’t it? We need to foresee the chances of success in a corporate […] More

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Written by hsandm

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INDUSTRY TRENDS: BY THE NUMBERS

The Secret to Growth? Adapt Your Brand