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INDUSTRY TRENDS: BY THE NUMBERS

Outpatient revenue of U.S. hospitals

hospital icon

Outpatient revenue for U.S. hospitals has continued to grow in the last several years. Total outpatient number for 2017 was $472B, compared to inpatient revenue of $498B, a ratio of 95% as compared to 83% in 2013. At the same time, hospital profits reached $88B, a 12.5% increase over 2016.

Source: American Hospital Association 2019 AHA Hospital Statistics

U.S. share of total global pharmaceutical market sales

pharmaceutical icon

With just 4.4% of the world’s population, the U.S. accounts for nearly half of total spending on pharmaceuticals. Europe accounts for about 20%, other developed markets 11%, and emerging markets 21%. These numbers have remained relatively steady for the last five years.

Source: Statista 2019

Clinical trials being conducted worldwide

clinic icon

As of April, 2019, there were over 300,000 clinical studies being conducted around the globe. Thirty-four percent of these (104,380) were in the U.S., with another five percent (16,043) happening simultaneously in the U.S. and other countries.

Source: Clinicaltrials.gov, April 2019

Drug developers who raised more than $100M in 2018

Medicine

Venture capital firms invested more than $100,000,000 each in 37 healthcare companies in 2018, more than double the 16 companies in 2017 and 13 in 2016 who received similar amounts.

Source: Vantage Evaluate Pharma, Biotech & Medtech 2018 in Review

Digital ad spend in 2020

computer screen

In a new study of digital advertising trends in healthcare, PulsePoint concluded that the total could reach $10 billion in 2020. The number would represent a 13% increase over current spending. The report also indicated that three out of four people were most likely to engage with health advertising when it offered additional information, and another two out of three would respond to “relevant informative content.”

Source: The State of Programmatic Healthcare Marketing, PulsePoint, 2018

Physicians currently accessible to reps

46 percent
physicians

Since 2014, the number of physicians willing to meet with sales reps has leveled off at around 46%, down significantly from about 76% in 2008.

Source: ZS AccessMonitor 2018

Annual healthcare claims in U.S.

healthcare claims

A recent national survey of leading health plans and other healthcare stakeholders showed that the current total of healthcare claims in the U.S. has topped $1 trillion. The survey drew from information provided by 185 healthcare leaders, 8% of whom are at the president or C-suite level, 48% VP-level or above.

Source: The HealthCare Executive Group and Change Healthcare

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Written by hsandm

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