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Executives from Merck, Horizon, Shire and More Comment on Our Future

We have run several articles featuring people expressing their passion for this industry, and offering the reasons why they chose this as their profession. Recently, at Digital Pharma West, exl Pharma did something similar, asking attendees about the future of the industry. We appreciate their providing us with some samples of the answers, as shown below. You can see the whole video here.

AMANDA PHRANER

AMANDA PHRANER

“[It will be] more personalized, and there will be more opportunity for individuals to find what they need when they need it.”

JACKIE PHY

JACKIE PHY

“We’re going to see that direct connection well done between patient and doctor.”

KARA LANDRIGAN

KARA LANDRIGAN

“I think our marketing will evolve to become more patient-focused…more direct communication on a one-toone interaction.”

KRISTEN WINTERS

KRISTEN WINTERS

“We’ll be bringing more targeted messages to patients, so they’ll be more educated. And through that, we’ll be getting more feedback from them.”

MARVIN JOHNSON

MARVIN JOHNSON

“We’re going to be engaging patients in a different, very meaningful way… in real time.”

IZETTA PHILLIPS

IZETTA PHILLIPS

“I see 3D technology and virtual reality technology informing the way we look at performance management.”

MICHAEL BANKS

MICHAEL BANKS

“More personalized, more intimate, and focused on the individual patient.”

What do you think?

Written by hsandm

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