We have run several articles featuring people expressing their passion for this industry, and offering the reasons why they chose this as their profession. Recently, at Digital Pharma West, exl Pharma did something similar, asking attendees about the future of the industry. We appreciate their providing us with some samples of the answers, as shown below. You can see the whole video here.
“[It will be] more personalized, and there will be more opportunity for individuals to find what they need when they need it.”
“We’re going to see that direct connection well done between patient and doctor.”
“I think our marketing will evolve to become more patient-focused…more direct communication on a one-toone interaction.”
“We’ll be bringing more targeted messages to patients, so they’ll be more educated. And through that, we’ll be getting more feedback from them.”
“We’re going to be engaging patients in a different, very meaningful way… in real time.”
“I see 3D technology and virtual reality technology informing the way we look at performance management.”
“More personalized, more intimate, and focused on the individual patient.”