Compiled by Cari Kraft, Jacobs Management Group, Inc.

Doctors who want to get info from reps

Physicians continue to want to hear about patient services programs from pharma reps, according to a study by Accenture Life Sciences. 75% want this information from reps, followed by conferences (74%), colleagues (66%), websites (57%) and email (64%).

Source: Lost In Translation: The Communication Gap in Patient Services, Accenture Life Sciences, 2017 (For more on this report, see our summary in this issue.)

Size of healthcare data analytics market by 2020

The data analytics market will grow by a CAGR of 15% and reach $7.8 billion in the next two years.

Source: US Healthcare Data Analytics Market, Forecast to 2020, Frost & Sullivan, April 2017

31% of 91%

Estimated importance of delivering on patient-focused mission

In a survey of over 1200 healthcare professionals, 91% said that it was vital for their companies to deliver on their patient-focused missions/visions—but only 31% had confidence that this would happen soon.

Source: Ipsos Healthcare Aurora Project Survey, February 2018


40% of Millennials are digitally tracking their health information

In a survey of over 1,000 consumers and 400 physicians, Aetna finds that consumers ages 18-34 rely on digital tools to navigate health with over 40% digitally tracking their health information, and 30% using a wearable tracker.

Source: Aetna Aetna’s inaugural Health Ambitions Study, December 2017


Nurses who say non-physicians play bigger role in care

A survey of 512 full-time nurses and administrative staff by the University of Phoenix College of Health Professions showed that over 80% believe that nurse practitioners, RNs and other non-physician healthcare professionals continue to increase the importance of their role in patient care management. This includes completing tasks typically done by physicians, more involvement with information systems and regulations, and a greater responsibility to manage overall patient care planning.

Source: Survey: 8 in 10 nurses believe nonphysician practitioners play larger role in managing patient care, Becker’s Hospital Review, May 2018


Number of Digital Health Efficacy Studies 2001-2017

Digital health technologies, a significantly growing part of our healthcare system, are clearly affecting treatment guidelines. IMS’ IQVIA showed that 571 studies of digital health initiatives – observational studies, randomized controlled trials, systematic reviews and meta-analyses – have been published in the last ten years. This is estimated to grow to an annual level of 1120 by 2022.

Source: 2018 and Beyond: Outlook and Turning Points, IQVIA Institute For Human Data Science, March, 2018


Employers who have installed Employee Assistance Programs for healthcare

EAPs are the leading digital program used by employers to assist employees with their healthcare, followed by smoking cessation (77%), health risk assessment 72%), disease management (68%), diabetes management (66%), biometrics screening (62%) and others.

Source: The State of Digital Health, Castlight 2018 Annual Report


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