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MEET OUR PANEL OF EXPERTS

ROUNDTABLE

RYAN BILLINGS

Senior Director, Digital Innovation AMAG Pharmaceuticals

Ryan is responsible for advancing modern marketing capabilities, solving business problems through innovative pilot programs, increasing internal digital acumen, and forming strategic digital partnerships. Prior to joining AMAG, Ryan led Social Strategy at both Merck and AstraZeneca. Ryan has pioneered digital standards across the industry, including the launches of the first branded Rx social communities with open comments, the first mobile co-pay cards, award-winning medical student ambassador blogs, and an internal social media insights program.

AMAG is a biopharmaceutical company focused on developing and bringing to market therapies that help address unmet health needs. Many of their products offer novel ways to help patients who are managing largely under-recognized health conditions.

BERNARD FALKOFF

Strategic Analyst/UX Consultant Copperhead Creative

Bernard is an award-winning DTP/ DTC/Managed Markets communications professional with 15+ years’ experience developing integrated, promotional programs and strategies for pharmaceutical brands. He has worked on brands for BMS, Pfizer, Teva, GSK, Lilly and more. Bernard is currently serving as the US Marketing Director for a South Korean pharma company, currently d/b/a VMBioPharma in the US. For the last 10 years he’s also been an Associate Professor at Drexel University’s Antoinette Westphal College of Media Arts & Design, in the Interactive Digital Media Department.

BRUCE GRANT

SVP/Strategist GSK Team at MRM/McCann

Bruce is a veteran of more than three decades in pharma marketing and digital business strategy, including promotional and educational campaigns to both professional and consumer audiences, in every major therapeutic category, for every one of the top 20 global pharma companies. Bruce currently serves as a senior strategist for the GSK team at MRM//McCann. Before joining MRM, Bruce was Senior Vice President of Strategy for Epsilon’s Healthcare Portfolio, offering evidence-based strategic counsel to Epsilon clients, internal teams, and partner companies, as well as development of new offerings to meet the changing needs of healthcare marketers. Previously, as Senior Vice President of Strategy for Digitas Health, he was the founder and Practice Leader of Digitas Health Social, Digitas Health Research, and Digitas Health Consulting, and served Publicis Healthcare Communications Group as a group-wide strategy generalist and thought leader. Prior to that he was the founding publisher of ePharmaceuticals, a pioneering digital news and information service for pharmaceutical executives, and Director of Innovation at Frontier Media Group (now Cadient Group) where he co-founded their Pharmaceutical Digital Practice. A frequent speaker and author on industry issues, adviser to FDA on emerging technologies, and Editorial Advisory Board member for Pharmaceutical Executive, Bruce was a founding Board member of the Internet Health Coalition following FDA’s initial Internet public hearings in 1996 and currently serves as a Digital Health Coalition Scholar.

KIRSTY WHELAN

VP, Strategy imre health

Kirsty leads strategy for one of the most exciting healthcare agencies working in social and digital marketing today. She has experience developing integrated marketing strategies for some of the world’s biggest and best-loved brands, like Target, Johnson & Johnson, Nutrisystem, AstraZeneca, Bristol Myers Squibb, L’Oreal and more. She applies a forward-thinking, consumer-centric approach to working in healthcare products and is passionate about helping humanize brands in the eyes of consumers.

IMRE HEALTH is a full-service, creative-led and tech-enabled marketing agency. Founded upon the values: transparency, fearlessness and imagination, it uses communication and design to solve problems in healthcare.

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Written by hsandm

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