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MOTIVIDEOS

MOTIVATION

By Cari Kraft, Jacobs Management Group

This month, given our “creative” theme, we thought it would be fun to include some healthcare creative that might inspire the rest of us.

An inspirational piece reminding us why we are in this industry.

Biopharmaceuticals are the golden child of the industry today. Here’s a touching tribute to the whole sector, from a philosophical point of view, by the Biotechnology Innovation Organization. It is a nice short inspirational piece to start a team meeting.

A unique way to turn a problem into an opportunity.

In my usual bow to TED Talks, here is one that combines humor with out-of-the box thinking. It provides a compelling reminder of how small things matter and can create an opening. This is a great video for sparking ideas.

A clever use of technology as product demonstration.

A one minute video that brings excitement to foot care? This might be an interesting marketing concept to explore.

A skincare product in Italy that went viral with a multi-channel campaign.

Make sure to take a look at the statistics below this video. While seemingly light, goofy and fun, this had over 1,300,000 Youtube views, and created over 20 million media impressions.

An inspirational piece reminding us why we are in this industry

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A unique way to turn a problem into an opportunity

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A clever use of technology as product demonstration

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A skincare product in Italy that went viral with a multi-channel campaign

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Submissions are welcome. If you have one you like, email a link to me at ckraft@jacobsmgt.com.

Cari Kraft leads a team of master level recruiters at Jacobs Management Group, celebrating 20+ years of executive recruiting in the healthcare (pharmaceutical, medical device, biotechnology) and high-tech industries, nationally. Prior to joining Jacobs Management Group, Ms. Kraft has held positions as a Senior Sales Executive, Director of Business Development and Director of Marketing. She also has deep knowledge of the technology/startup fields, having been in the industry through the rise of the Internet. Ms. Kraft is a University of Pennsylvania/Wharton alumnus holding a degree in economics and decision sciences. Cari can be reached at ckraft@jacobsmgt.com.

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Written by hsandm

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