PHARMACEUTICAL
A multi-faceted connection point for the healthcare audience
It Reaches a Huge Audience of Potential Patients
It is More Efficient than Other Media Vehicles
It Provides Access to Consumers Nationwide
Consumers are Shopping the Pharmacy Aisles Every Day
It is a Convenient Resource for Health Products and Services
It Accommodates Actionable Measurement Techniques
Unique Tools and Insights Assure the Right Audience is Reached
TARGETING TOOLS
• Demographic, geographic factors
• Household income
• Rx/OTC sales data
• Ethnic audience presence
• Rx product distribution
• Online health condition search
• DMA’s
• Category development indices
• Shopper traffic information
It is a Platform for Healthcare-Focused Action
It is Where People are Looking for Information and Answers
Michael Byrnes
610.431.760
Sources:
http://www.nielsen.com/us/en/top10s.html • http://store.mintel.com/the-drug-store-shopper-us-february-2015 • http://www.nacds.org/pdfs/pr/2012/rximpact-0312.pdf • http://www.chpa.org/marketstats.aspx
http://www.drugstoremanagement.com/index.htm • http://www.drugstorenews.com/article/capturing-chronic-care-marketshare • http://tvbythenumbers.zap2it.com/category/daytime/soap-opera-tv-ratings/
http://deadline.com/2015/05/2014-15-full-tv-season-ratings-shows-rankings-1201431167/ • http://store.mintel.com/the-drug-store-shopper-us-february-2015 • http://www.drugstoremanagement.com/index.htm
http://www.forbes.com/sites/brucejapsen/2015/04/23/retail-clinics-hit-10-million-annual-visits-but- just-2-of-primary-care-market/ • http://www.integratedresearch.com/techniques/controlledstoretest.htm
http://www.pharmacytimes.com/publications/issue/2010/january2010/featurefocusvaccinations-0110#sthash.EZLrQfLD.dpuf • http://adage.com/article/media/football-big-bang-tv-s-expensive-ad-buys/295130/
http://www.publichealthreports.org/issueopen.cfm?articleID=2924 • http://www.chpa.org/marketstats.aspx • http://health.usnews.com/health-news/articles/2013/06/25/do-you-need-vitamins-and-supplements
http://www.jhsph.edu/research/centers-and-institutes/roger-c-lipitz-center-for-integrated-health-care/Guided_Care/GC_Chronic_care_facts.html • http://www.consumerreports.org/cro/pharmacies.htm
http://www.forbes.com/sites/brucejapsen/2015/04/23/retail-clinics-hit-10-million-annual-visits-but-just-2-of-primary-care-market/ • http://www.tvb.org/trends/4718/4706 • Magazine numbers were collected by
publication’s media kit (People, Good Housekeeping, Ladies Home Journal, Better Homes and Gardens, and Marie Claire)
