in

The Pharmacy as a Media Channel

PHARMACEUTICAL

A multi-faceted connection point for the healthcare audience

It Reaches a Huge Audience of Potential Patients

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It is More Efficient than Other Media Vehicles

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It Provides Access to Consumers Nationwide

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Consumers are Shopping the Pharmacy Aisles Every Day

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It is a Convenient Resource for Health Products and Services

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It Accommodates Actionable Measurement Techniques

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Unique Tools and Insights Assure the Right Audience is Reached

TARGETING TOOLS

• Demographic, geographic factors

• Household income

• Rx/OTC sales data

• Ethnic audience presence

• Rx product distribution

• Online health condition search

• DMA’s

• Category development indices

• Shopper traffic information

It is a Platform for Healthcare-Focused Action

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It is Where People are Looking for Information and Answers

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www.rx-edge.com  

Michael Byrnes

610.431.760

michael.byrnes@rx-edge.com

Sources:

http://www.nielsen.com/us/en/top10s.html  • http://store.mintel.com/the-drug-store-shopper-us-february-2015  • http://www.nacds.org/pdfs/pr/2012/rximpact-0312.pdf  • http://www.chpa.org/marketstats.aspx  

http://www.drugstoremanagement.com/index.htm  • http://www.drugstorenews.com/article/capturing-chronic-care-marketshare  • http://tvbythenumbers.zap2it.com/category/daytime/soap-opera-tv-ratings/  

http://deadline.com/2015/05/2014-15-full-tv-season-ratings-shows-rankings-1201431167/  • http://store.mintel.com/the-drug-store-shopper-us-february-2015  • http://www.drugstoremanagement.com/index.htm  

http://www.forbes.com/sites/brucejapsen/2015/04/23/retail-clinics-hit-10-million-annual-visits-but- just-2-of-primary-care-market/  • http://www.integratedresearch.com/techniques/controlledstoretest.htm  

http://www.pharmacytimes.com/publications/issue/2010/january2010/featurefocusvaccinations-0110#sthash.EZLrQfLD.dpuf  • http://adage.com/article/media/football-big-bang-tv-s-expensive-ad-buys/295130/  

http://www.publichealthreports.org/issueopen.cfm?articleID=2924  • http://www.chpa.org/marketstats.aspx  • http://health.usnews.com/health-news/articles/2013/06/25/do-you-need-vitamins-and-supplements  

http://www.jhsph.edu/research/centers-and-institutes/roger-c-lipitz-center-for-integrated-health-care/Guided_Care/GC_Chronic_care_facts.html  • http://www.consumerreports.org/cro/pharmacies.htm  

http://www.forbes.com/sites/brucejapsen/2015/04/23/retail-clinics-hit-10-million-annual-visits-but-just-2-of-primary-care-market/  • http://www.tvb.org/trends/4718/4706  • Magazine numbers were collected by

publication’s media kit (People, Good Housekeeping, Ladies Home Journal, Better Homes and Gardens, and Marie Claire)

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What do you think?

Written by hsandm

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