in

THE DOG ATE MY MEDS

INDUSTRY TRENDS

How to encourage adherence.

By Katrina Firlik, MD, Chief Medical Officer and Co-Founder, HealthPrize Technologies

Pc0490100
Pc0490200
Pc0490300
Pc0500000
Pc0500100
Pc0500200
Pc0500300

COMMENT

Pc0500500

Katrina Firlik, MD practiced as a neurosurgeon before founding Health-Prize, which addresses issues of nonadherence. She was one of only about two hundred women in this high-pressure specialty. In addition to her scientific publications, Katrina is the author of Another Day in the Frontal Lobe: A Brain Surgeon Exposes Life on the Inside, an insider’s memoir of her profession. The New York Times said she has “a gift for translating medical issues into everyday terms,” and the book was praised by the L.A. Times for its “remarkable breadth.” Dr. Firlik has appeared on CNN, Fox, and MSNBC as a commentator on a variety of medical issues. She is also co-inventor of a brain stimulation device designed to enhance recovery after stroke. kfirlik@healthprize.com.

Playing Well Together in the Sales and Marketing Sandbox

What’s Your Risk-Sharing Tolerance?