Avant Healthcare has been in the business of connecting medical and marketing for more than 21 years, thanks to a focus on quality, innovation, and customer service. Christopher O’Toole, President of Avant Healthcare Communications, discusses how an evolving landscape has provided opportunity rather than impediment for this growing company.
“Avant Healthcare has evolved from—but never lost—our primary focus on medical communications with a high emphasis on project management excellence,” shared O’Toole. “We partner with brand teams to offer an innovative approach to share their medical story about their brand or their disease state. Our strategists work to fi nd the optimal marketing mix through both traditional and nontraditional channels.”
That trifecta of marketing, medical, and creative—Avant Healthcare’s true differentiator because all three have equal weighting—has allowed the company to grow and expand in unexpected ways. Starting out of a spare bedroom in Carmel, Indiana, the woman-owned company has grown to surpass 220 employees with teams located in Los Angeles, California, Chicago, Illinois, and Short Hills, New Jersey. Owner and founder Deborah Wood built the foundation of her business on a strong belief in quality and client service, and she developed her team using those same values and work ethic.
“Even with the profound changes and upheavals in the healthcare industry, the company’s core principles of honesty, diligence, quality, and inspiration never go out of fashion,” O’Toole explained.
Avant Healthcare offers a unique perspective on medical marketing, as many of its employees previously worked in the pharmaceutical or biotechnology industry. “Our team brings experience from across pharma, so we act from a position of truly having been there and done that,” O’Toole said. “With proven prelaunch, launch, and postlaunch/rejuvenation experience on blockbuster brands, small brands, and everything in between, the Avant Healthcare team can tackle any situation with confidence and experience.”
O’Toole and his team understand that client partnerships are key to business success. “We have talented, experienced account and project professionals with deep marketing and business experience, no doubt. The differentiator is in how we conduct ourselves in a transparent, thoughtful, and enthusiastic way, always keeping the end goal in mind: educating healthcare professionals to ultimately benefit the patient.”
More than just a trusted partner for clients, Avant Healthcare is also one of the industry’s best-kept secrets for clients and employees alike, according to O’Toole. The company has been named to the list of Top Workplaces by the Indianapolis Star three times, and the culture was what drew O’Toole to the company. “I’ve held a variety of positions throughout my career, but the family-focused atmosphere and encouraging environment at Avant Healthcare made the opportunity to join the team irresistible.”
Do you need an agency with the skills and experience needed to execute your product strategy? Are you looking for a dynamic and fulfilling place to work? Visit AvantHC.com to learn more about the extensive opportunities available with Avant Healthcare.
WHICH FIVE TRENDS SHOULD MARKETERS BE MONITORING?
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