By Cari Kraft, Jacobs Management Group

Once again, my new late-night hobby has delivered some fascinating results. Even my son knows to look for interesting videos for scrutiny for this column (and it is amazing what he sends).

“How to Connect With Anyone”

According to studies, 4 minutes of uninterrupted eye contact can increase intimacy. It’s a reminder of just how important eye contact can be and that it is important to use it properly in meetings, client and patient interaction. It doesn’t have to be silent, as it is in the video, and it can bring understanding, appreciation and a sense of connection to the conversation.

(SoulPancake, YTpress@soulpancake.com

“How You Really Sound in Job Interviews”

As someone who runs an executive recruiting organization, this is one that I just couldn’t resist. Not exactly motivational, but instructive. And I will be surprised if it doesn’t make you laugh out loud. We have heard from our clients of scenarios like these really occurring in interviews. Watch your words… and think like the person on the other side of the desk.


“Piano Stairs”

It’s common sense, yes? Adding fun into an activity makes it something we are more likely going to want to do. This video was an experiment in changing behavior by adding fun. Most people usually prefer the escalator, but not once you make the stairs more fun. How can you design fun into the activities that make your team successful ? And don’t be afraid of the word “fun”: it’s very energizing and motivational.

(TheFunTheory, info@thefuntheory.com

“Sales and Marketing Dodgeball”

Here’s one that speaks to the very purpose behind this magazine: to get sales and marketing playing the same game! Of course it makes fun of the face-off: “You better stop emailing my prospects,” “You never follow-up on our leads,” “That’s right, because we only follow-up on the best leads.” Very funny (especially if one of your children has made you watch the movie Dodgeball over 25 times).

(Lattice Engines,

“How to Connect With Anyone”


“How You Really Sound in Job Interviews”


“Piano Stairs”


“Sales and Marketing Dodgeball”

Submissions are ALWAYS welcome. If you have one you like, email a link to me at

Cari Kraft leads a team of master level recruiters at Jacobs Management Group, celebrating 20+ years of executive recruiting in the healthcare (pharmaceutical, medical device, biotechnology) and high-tech industries, nationally. Prior to joining Jacobs Management Group, Ms. Kraft has held positions as a Senior Sales Executive, Director of Business Development and Director of Marketing. She also has deep knowledge of the technology/startup fields, having been in the industry through the rise of the Internet. Ms. Kraft is a University of Pennsylvania/Wharton alumnus holding a degree in economics and decision sciences. Cari can be reached at


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