By Cari Kraft, Jacobs Management Group
If there’s one thing we’re learning about our readers, it’s that they really respond to visual information. This page has become our most popular. And why not? It gives you valuable info in an easily digestible (and entertaining) form. My team appreciates these examples in our weekly 8:30 a.m. meeting. Whether it’s to get the blood flowing, make a point, or provide inspiration, the right video definitely is a communication enhancer.
“SCIENCE OF PERSUASION”
Marketing alert! Six simple rules on how to get people to say “yes.” Narrated by Dr. Robert Cialdini, who has written numerous books on the art and science of persuasion. Surprisingly easy tactics, including how to make patients more compliant.
“TWO WORLDS, ONE MISSION: HOW MARKETING AND SALES GET ALONG”
It’s only logical: you have to align marketing and sales. Use this funny video to kick off a meeting where you have both in the room. It’s a view of how sales and marketing people differ from each other while having the same overall mission.
(Lattice Engines, www.lattice-engines.com)
“THE POWER OF EMPATHY”
In E.M. Forster’s famous phrase, “Only connect.” Narrated by Dr. Brené Brown, this short, powerful piece helps us understand the vast difference between empathy and sympathy. With customers or colleagues, empathy is the most magnetic connector.
A little market has become a really big fish in the corporate world. Watch this fun video about Pike Place Fish Market. It is a great reminder how the experience of your team translates to the experience of your customers. This fish market has a unique way of doing business that really invigorates the selling attitude.
“Science of Persuasion”
“Two Worlds, One Mission: How Marketing and Sales Get Along”
(Creative Business Futures, Inc. & World Famous Pike Place Fish Co. www.bizfutures.com)
“The Power of Empathy”
Submissions are welcome. If you have one you like, email a link to me at email@example.com and you will see your name in lights in the next issue.
CARI KRAFT leads a team of master level recruiters at Jacobs Management Group, celebrating 20+ years of executive recruiting in the healthcare (pharmaceutical, medical device, biotechnology) and high-tech industries, nationally. Prior to joining Jacobs Management Group, Ms. Kraft has held positions as a Senior Sales Executive, Director of Business Development and Director of Marketing. She also has deep knowledge of the technology/startup fields, having been in the industry through the rise of the Internet. Ms. Kraft is a University of Pennsylvania/Wharton alumnus holding a degree in economics and decision sciences. Cari can be reached at firstname.lastname@example.org.